Sustainability

No greenwashing. Just doing better.

No greenwashing. Just doing better.
We won’t pretend we’ve solved it all. But we refuse to stand still.
Sustainability isn’t a campaign it’s a baseline.



For us, it’s built into design, not added as an after thought.

Repurpose your existing pieces into something new

Or trade in for credit toward something fresh

OUR PRINCIPLE

fewer, better things.

The best sustainability is not making more — it’s making less that actually matters.

transparency, not hype.

We’ll show you what we use, what we can’t, and what we’re doing to close the gaps

built to evolve.

Just like our jewelry, our standards

grow. We monitor, adapt, and improve.

material choices & sourcing

ACHIEVEMENTS SO FAR

Production & Operations (sustainability)

We design and “source-smart” first, then build — skipping unnecessary intermediaries.

Packaging is minimal, recyclable, and designed for reuse

Wherever possible, operations aim for energy efficiency

Responsible Jewellery Council (RJC)
We’re proud to be certified by the Responsible
Jewellery Council (RJC) — the global
standard-setter for responsible practices across
the jewelry and watch industry


What does that mean in plain English? It means our supply chain, materials, and partners are held to real standards — not vague promises.


Code of Practice (COP)
This standard is aligned with the OECD Due Diligence Guidance and the UN Guiding Principles on Business and Human Rights. In practice, it ensures we’re operating with ethics, accountability, and transparency — contributing to the UN’s 2030 Sustainable Development Goals.

Chain of Custody (CoC)
The CoC certification covers how gold, silver,
and platinum-group metals are handled and
traded. Translation: materials are traceable and
responsibly sourced. It works hand in hand with
the COP, so it’s not just a badge — it’s a system
that keeps us accountable.


Why It Matters
The jewelry industry has been built on opacity for too long. RJC certification isn’t the end-all
solution, but it’s one of the clearest, toughest
frameworks out there. It helps us ensure every
link in our chain — from sourcing to finished
piece — is aligned with ethics, not shortcuts

What We Can’t Claim (Yet)

100% traceability on every stone

Zero carbon footprint

Perfect sustainability

We’ll tell you when we haven’t nailed it. Better that than sugarcoat.

Join Us (Accountability & Growth)

We want you in this. If you see problems, call us out. If you have ideas, share them. Every year, we’ll publish updates — what we did, what’s still hard, and what we’ll aim for next.