I grew up in the diamond trade, surrounded by the weight of ‘traditional luxury.’ I saw the markups, the mass production, the wasted potential. Late nights sketching for friends and family showed me what people actually wanted: jewelry that felt personal, adaptable, and built with care. So I created JAUR — a brand with roots in craftsmanship and an eye on the future. Jewelry designed to shift with the person wearing it, not the other way around.
ABHI JAIN
Founder & CEO
our why
We didn’t start JAUR to add noise to the jewelry world. We started it because most jewelry feels stuck: mass-produced, overpriced, and designed to sit in a box until the “right occasion.” We wanted the opposite — jewelry that adapts. Modular, versatile, personal. Pieces that move with you from day to night, bold to understated, generation to generation.
what jaur means
JAUR comes from the Hindi word jauhari — a diamond artisan, a curator of value and meaning. It grounds us in a tradition of craftsmanship while pushing us forward with a modern edge. For longtime clients, it’s a return to our roots. For new ones, it’s proof that expertise and design can coexist without pretense.
Our Philosophy
Craftsmanship is assumed. We don’t oversell it — you’ll see it, you’ll feel it.
Fewer, better pieces. Modularity means owning less, wearing more.
Luxury is design, not markup. Transparency and intention over inflated price tags.
Jewelry should evolve. With you, your story, and your style.
Sometimes the most meaningful pieces don’t get
worn — they sit in a drawer. We’ll reimagine them,
using your stones and metals, into something you’ll
